Privacy Policy

At St. John’s Bay, we believe trust starts with transparency. When you browse our collections of men’s and women’s casual wear—whether you’re discovering comfort stretch cargo pants, classic flannel shirts, or outdoor jackets—we want you to understand exactly how we handle your information. This Privacy Policy explains what data we collect, why we collect it, how we use it, and the choices you have regarding your personal information.

Information St. John’s Bay Collects

We collect information in three primary ways as you explore our casual wear collections:

Information You Provide Directly: When you sign up for our newsletter to receive updates on new flannel arrivals or seasonal jacket releases, you provide us with your email address and name. If you contact us through our inquiry form with questions about our comfort stretch pants or corduroy options, you share your contact details and message content with us.

Information We Collect Automatically: As you browse our men’s polo shirts, women’s sweaters, or outdoor jackets, our website automatically gathers technical data including your IP address, browser type and version, device identifiers, operating system, referring website addresses, pages you visit on our site, time spent on each page, and clickstream data showing how you navigate through our collections. This helps us understand which casual wear categories interest our visitors most and how we can improve your browsing experience.

Information From Third Parties: We participate in the Amazon Associates Program as an affiliate partner. When you click through to Amazon from our site to view detailed specifications on a St. John’s Bay cargo pant or flannel shirt and make a purchase, Amazon may share limited transaction data with us (not including your payment information or full purchase history). We also use analytics services that provide us with aggregated information about visitor behavior across our casual wear collections.

How We Use Your Information at St. John’s Bay

The information we collect serves several purposes that support our mission to connect you with quality American casual wear:

• Operating and improving our website: We use technical data to ensure our site loads quickly when you’re browsing men’s cargo shorts or women’s capri pants, to fix technical issues, and to optimize the layout of our category pages so you can easily find what you need.
• Personalizing your experience: Understanding which sections visitors engage with most—whether that’s our flannel shirt collection or our outdoor jacket category—helps us feature relevant content and products more prominently.
• Communicating with you: If you’ve subscribed to our newsletter, we’ll send you updates about new arrivals in our casual wear collections, seasonal recommendations (like highlighting our winter coats as temperatures drop), and occasional special features on specific product lines like our comfort stretch pants.
• Analyzing site performance: We study aggregate data to understand trends—for example, whether interest in our men’s flannel shirts peaks in autumn months, or which styles of women’s jeans visitors view most frequently—so we can better serve your needs.
• Maintaining security: We monitor for suspicious activity, potential security threats, and fraudulent behavior to protect both our site and our visitors.
• Complying with legal obligations: When required by law, we retain and disclose information to meet regulatory requirements, respond to legal processes, or protect rights and safety.

Cookies and Tracking Technologies We Use

St. John’s Bay uses cookies and similar technologies to enhance your experience as you explore our casual wear collections. Understanding these technologies helps you make informed decisions about your privacy:

Essential Cookies: These are necessary for our website to function properly. They enable core features like security, network management, and accessibility. Without essential cookies, you wouldn’t be able to navigate between our men’s casual wear and women’s casual wear categories smoothly.

Analytics Cookies: We use analytics services (including Google Analytics) to understand how visitors interact with our site. These cookies tell us which of our product categories receive the most attention, how long visitors typically spend reading about our flannel shirts versus our outdoor jackets, and which paths visitors take through our collections. This information is aggregated and doesn’t identify you personally.

Advertising and Affiliate Cookies: As an Amazon Associates participant, we use cookies related to our affiliate relationship. These help us understand which product features drive visitor interest and allow Amazon to attribute purchases appropriately when you buy St. John’s Bay items through their platform.

Managing Your Cookie Preferences: Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is being set. Keep in mind that blocking essential cookies may prevent you from using certain features of our site. To opt out of Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on.

How St. John’s Bay Shares Your Information

We share your information only in specific circumstances and never sell your personal data to third parties:

Service Providers: We work with trusted companies that help us operate our website and deliver our services. For example, our email service provider processes newsletter subscriptions so you can receive updates about new casual wear arrivals, and our web hosting service stores the content you see when browsing our collections. These service providers are contractually obligated to use your information only for the purposes we specify and to protect it appropriately.

Affiliate Partners: As an Amazon Associates participant, we share limited information with Amazon when you click through to view St. John’s Bay products on their platform. This allows Amazon to track that the referral came from our site and to credit us appropriately. Amazon handles any subsequent information you provide to them (such as during checkout) under their own privacy policy, not ours.

Legal Requirements: We may disclose your information when required by law, such as in response to a court order, subpoena, or other legal process. We may also disclose information when we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.

Business Transfers: If St. John’s Bay is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We would notify you via email and/or a prominent notice on our website before your information becomes subject to a different privacy policy.

Data Security Measures

Protecting your information is a priority for St. John’s Bay. We implement appropriate technical and organizational measures to safeguard the personal data we collect:

Our website uses SSL/TLS encryption to protect data transmitted between your browser and our servers. We maintain secure servers with access controls that limit who can view stored information. We regularly update our security practices to address emerging threats and vulnerabilities. Our team members who have access to personal information are trained on proper data handling and privacy practices.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. We encourage you to use strong passwords if you create any accounts related to our site and to be cautious about sharing personal information online generally.

Children’s Privacy Protection

St. John’s Bay’s website and casual wear collections are intended for adult audiences. We do not knowingly collect personal information from children under 13 years of age. Our site is designed to showcase men’s and women’s casual wear for adult consumers, and we don’t direct any of our content or marketing toward children.

If you’re a parent or guardian and believe your child under 13 has provided us with personal information, please contact us immediately at the address provided below. If we become aware that we’ve collected personal information from a child under 13 without verification of parental consent, we’ll take steps to delete that information from our servers promptly.

This commitment reflects our compliance with the Children’s Online Privacy Protection Act (COPPA) and our broader dedication to protecting young people’s privacy online.

Third-Party Links on Our Site

Our website contains links to third-party sites, primarily to Amazon product pages where you can purchase St. John’s Bay casual wear items we feature. When you click on a link to view a specific flannel shirt, cargo pant, or outdoor jacket on Amazon, you’re leaving our site and entering Amazon’s platform.

St. John’s Bay is not responsible for the privacy practices, content, or policies of third-party websites, including Amazon. Each site you visit operates under its own privacy policy, which may differ significantly from ours. We encourage you to review the privacy policy of any website you visit, especially before providing personal information or making purchases.

Our inclusion of links to Amazon and other third-party sites doesn’t imply endorsement of their privacy practices. These links exist solely to provide you convenient access to the products we discuss and to fulfill our role as an Amazon Associates affiliate partner.

International Data Transfers

St. John’s Bay operates from the United States, and our website is hosted on servers located in the United States. If you’re accessing our casual wear collections from outside the United States—whether you’re browsing our flannel shirts from Canada, exploring our outdoor jackets from Europe, or viewing our comfort stretch pants from elsewhere—your information will be transferred to, stored, and processed in the United States.

Privacy laws in the United States may differ from those in your country of residence. By using our website and providing us with your information, you consent to the transfer of your data to the United States and its processing in accordance with this Privacy Policy and applicable U.S. laws.

We take appropriate measures to ensure your information receives adequate protection regardless of where it’s processed. For European Union visitors specifically, while we’re not required to implement Standard Contractual Clauses (as we’re simply an affiliate content site rather than a data controller for EU personal data in most cases), we commit to handling your information with care consistent with GDPR principles.

How Long We Keep Your Data

St. John’s Bay retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

If you’ve subscribed to our newsletter about new casual wear arrivals, we’ll keep your email address and subscription preferences until you unsubscribe. If you’ve contacted us with an inquiry about our products, we’ll retain your message and our response for a reasonable period to handle any follow-up questions and to maintain records of customer service interactions. If you’ve only browsed our site without providing personal information directly, automatically collected technical data (like IP addresses and browsing patterns) is typically retained for a shorter period, usually just long enough to serve our analytics purposes.

When we no longer need your personal information, we’ll delete it securely or anonymize it so it can no longer be associated with you. Certain information may be retained longer when required by law, to resolve disputes, enforce our agreements, or for legitimate business purposes like fraud prevention.

Email Communications from St. John’s Bay

If you subscribe to our newsletter, you’ll receive periodic emails about our casual wear collections. These might include announcements of new flannel shirt arrivals, seasonal highlights like our outdoor jacket recommendations for winter, or features on specific product categories like our comfort stretch pants line.

Every email we send includes a clear unsubscribe link, usually located at the bottom of the message. Clicking this link will remove you from our mailing list, and you won’t receive further marketing emails from us (though we may still need to send you occasional transactional messages if you’ve made specific requests or if required by law).

We respect your inbox and your time. We don’t send daily emails, we don’t share your email address with other companies for their marketing purposes, and we make it easy for you to opt out whenever you choose. You can also manage your email preferences or unsubscribe by contacting us directly at the address provided at the end of this policy.

Do Not Track Signals

Some web browsers include a “Do Not Track” (DNT) feature that signals to websites you visit that you don’t want to have your online activity tracked. Currently, there’s no universal standard for how websites should respond to DNT signals, and different browsers implement DNT differently.

At this time, St. John’s Bay does not respond to DNT signals or similar mechanisms. We continue to collect information about your browsing activity as described in this Privacy Policy regardless of DNT settings. However, you can control cookies and tracking technologies through your browser settings as described in the “Cookies and Tracking Technologies We Use” section above.

We monitor developments in DNT standards and may update our practices if and when a clear, industry-wide standard emerges. Any changes to how we handle DNT signals will be reflected in updates to this Privacy Policy.

Changes to This Privacy Policy

St. John’s Bay may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we’ll update the “Last Updated” date at the top of this policy.

If we make material changes to how we collect, use, or share your personal information, we’ll notify you by posting a prominent notice on our website or by sending you an email (if you’ve subscribed to our newsletter). For significant changes that substantially alter your rights, we may seek your affirmative consent before applying the new practices to information we previously collected.

We encourage you to review this Privacy Policy periodically when you visit our site to browse our men’s casual wear, women’s casual wear, or outdoor jacket collections. Your continued use of our website after we post changes constitutes your acceptance of those changes.

Contact St. John’s Bay About Privacy

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to reach us about how we handle your information, we’re here to help. You can contact us through the following channels:

For privacy-specific inquiries or to exercise your privacy rights under GDPR, CCPA/CPRA, VCDPA, CPA, CTDPA, or UCPA, please include “Privacy Rights Request” in your subject line or at the top of your letter. Provide sufficient detail about your request so we can respond appropriately.

We’ll respond to your privacy requests within the timeframes required by applicable law (typically 30-45 days). For complex requests or during high-volume periods, we may need additional time and will let you know if an extension is necessary.

Last Updated: 2026-08